A Versatile Partner for Event Organizers
We supported the development of Nettilippu's new strategy by mapping the company's customer experience and identifying opportunities to utilize analytics to provide a better customer experience.
Case Nettilippu
With the agile trial conducted by Mindhive, we gained valuable insights into our customers' needs at different stages of the customer journey. The collaboration went smoothly, and our needs and wishes were listened to. We are very satisfied with the prototype, which will be a great help in accelerating growth.
Petra Kähönen
CEO
TicketWay Ltd Oy
The Nettilippu.fi platform offers event organizers a cost-effective way to sell event tickets and other products. It is a small family company with a relatively small current market share. The company's aim is to grow its market position with a strategy that expands its service from providing a platform for selling event tickets and products to becoming a comprehensive partner for event organizers.
Learn more
www.nettilippu.fi
Where did we start
Need
The client's challenge was to identify actions that improve the customer experience for both event organizers and ticket buyers, thus increasing market share. Additionally, the client wanted to explore how to more effectively utilize analytics to gather information to support business operations.
Solution
We delved into the target group of event organizers by interviewing a current Nettilippu user and another potential customer. Based on the findings from the interviews, we mapped out the customer journeys of event organizers. From these, we identified Nettilippu's strengths that should be leveraged in the renewal. Additionally, we redesigned a user interface prototype for Nettilippu's service, which helped us gather further feedback from event organizers.
Need
The client's challenge was to identify actions that improve the customer experience for both event organizers and ticket buyers, thus increasing market share. Additionally, the client wanted to explore how to more effectively utilize analytics to gather information to support business operations.
Solution
We delved into the target group of event organizers by interviewing a current Nettilippu user and another potential customer. Based on the findings from the interviews, we mapped out the customer journeys of event organizers. From these, we identified Nettilippu's strengths that should be leveraged in the renewal. Additionally, we redesigned a user interface prototype for Nettilippu's service, which helped us gather further feedback from event organizers.
Interviews and user journey
Information architecture
Prototype and user testing
Analytics assessment
How did we do it
Starting with event organizers' experiences
In the agile trial conducted with Nettilippu, we identified essential customer journeys by interviewing event organizers, one of whom was a Nettilippu customer and the other used another service provider. From these service journeys, we identified Nettilippu's strengths compared to competitors and how Nettilippu could better serve event organizers.
We also reviewed how the structure of the service should be changed to better support analytics. To support the structural review, we designed an information architecture that considers how the website structure could be developed.
Highlighting strengths in the prototype
Next, we designed a prototype of the service with a look that supports the new Nettilippu brand. In the design, we focused on improving the buying of tickets, utilizing data, and increasing mobile usage. In the prototype, we particularly considered how Nettilippu can distinguish itself more clearly from other service providers by offering information to event organizers. Using the prototype, we gathered feedback on the functionality of the renewed concept from both ticket buyers and event organizers.
Finally, we assessed how the site could be developed in terms of analytics to support and monitor operations in the future. The client received a concise report on action proposals to develop the site's analytics.
What did our customer get
Concrete steps for user-centric development
Through our project, the client received comprehensive, concrete action proposals to improve Nettilippu's user experience and refine and enhance analytics. Using the service design methods we employed, the client was able to better understand users' needs and wishes, making it easier to develop the service user-centrically.
By using the prototype we created, we were able to collect valuable feedback on the service renewal before implementing actual technical changes. Using the prototype in service development reduces risks and helps ensure that the final changes meet users' expectations and needs.
Identifying strenghts and standing out from competition
Additionally, during the project, we were able to identify Nettilippu's key strengths compared to competitors. By leveraging these strengths, Nettilippu has the opportunity to strengthen its market position and offer a genuinely distinctive service to event organizers.
Concrete steps for user-centric development
Through our project, the client received comprehensive, concrete action proposals to improve Nettilippu's user experience and refine and enhance analytics. Using the service design methods we employed, the client was able to better understand users' needs and wishes, making it easier to develop the service user-centrically.
By using the prototype we created, we were able to collect valuable feedback on the service renewal before implementing actual technical changes. Using the prototype in service development reduces risks and helps ensure that the final changes meet users' expectations and needs.
Identifying strenghts and standing out from competition
Additionally, during the project, we were able to identify Nettilippu's key strengths compared to competitors. By leveraging these strengths, Nettilippu has the opportunity to strengthen its market position and offer a genuinely distinctive service to event organizers.
Do you need support in renewing your business? Contact us and let's see how we can help you.
Case Nettilippu
With the agile trial conducted by Mindhive, we gained valuable insights into our customers' needs at different stages of the customer journey. The collaboration went smoothly, and our needs and wishes were listened to. We are very satisfied with the prototype, which will be a great help in accelerating growth.
Petra Kähönen
CEO
TicketWay Ltd Oy
The Nettilippu.fi platform offers event organizers a cost-effective way to sell event tickets and other products. It is a small family company with a relatively small current market share. The company's aim is to grow its market position with a strategy that expands its service from providing a platform for selling event tickets and products to becoming a comprehensive partner for event organizers.
Learn more
www.nettilippu.fi
Where did we start
Need
The client's challenge was to identify actions that improve the customer experience for both event organizers and ticket buyers, thus increasing market share. Additionally, the client wanted to explore how to more effectively utilize analytics to gather information to support business operations.
Solution
We delved into the target group of event organizers by interviewing a current Nettilippu user and another potential customer. Based on the findings from the interviews, we mapped out the customer journeys of event organizers. From these, we identified Nettilippu's strengths that should be leveraged in the renewal. Additionally, we redesigned a user interface prototype for Nettilippu's service, which helped us gather further feedback from event organizers.
Interviews and user journey
Information architecture
Prototype and user testing
Analytics assessment
How did we do it
Starting with event organizers' experiences
In the agile trial conducted with Nettilippu, we identified essential customer journeys by interviewing event organizers, one of whom was a Nettilippu customer and the other used another service provider. From these service journeys, we identified Nettilippu's strengths compared to competitors and how Nettilippu could better serve event organizers.
We also reviewed how the structure of the service should be changed to better support analytics. To support the structural review, we designed an information architecture that considers how the website structure could be developed.
Highlighting strengths in the prototype
Next, we designed a prototype of the service with a look that supports the new Nettilippu brand. In the design, we focused on improving the buying of tickets, utilizing data, and increasing mobile usage. In the prototype, we particularly considered how Nettilippu can distinguish itself more clearly from other service providers by offering information to event organizers. Using the prototype, we gathered feedback on the functionality of the renewed concept from both ticket buyers and event organizers.
Finally, we assessed how the site could be developed in terms of analytics to support and monitor operations in the future. The client received a concise report on action proposals to develop the site's analytics.
What did our customer get
Concrete steps for user-centric development
Through our project, the client received comprehensive, concrete action proposals to improve Nettilippu's user experience and refine and enhance analytics. Using the service design methods we employed, the client was able to better understand users' needs and wishes, making it easier to develop the service user-centrically.
By using the prototype we created, we were able to collect valuable feedback on the service renewal before implementing actual technical changes. Using the prototype in service development reduces risks and helps ensure that the final changes meet users' expectations and needs.
Identifying strenghts and standing out from competition
Additionally, during the project, we were able to identify Nettilippu's key strengths compared to competitors. By leveraging these strengths, Nettilippu has the opportunity to strengthen its market position and offer a genuinely distinctive service to event organizers.